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Blu Electric Lounge – SXSW Recap

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Last week the SXSW Music Festival invaded Downtown Austin and the blu Electric Lounge opened in the heart of West 6th Street.  Three back to back days of showcases featured the best and brightest of labels like Dim Mak, Firepower, OM, Lavish Habits, Bond Music Group and Future Classics.

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The French Horn Rebellion

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The blu Crew arrived several days early to convert this Austin bar into a true branded experience of the Electric Lounge. Although smoking has been banned in Texas bars for years, the smokeless e-cigs were given out courtesy of blu for those willing to wait in line.

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From noon to 2 am Thursday – Saturday the Electric Lounge was going off,  there was even a surprise performance from Griz Thursday night during Datsik’s set at the Firepower Records Showcase.  Can’t wait to do it again next year, blu – check out the remaining pics below!

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Mystery Skulls

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GoldRoom

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French Horn Rebellion