Dada Life’s “The Rules Of Dada” Album Release Party in Hollywood a Huge SuccessOctober 19th, 2012 ⋅ Editorials, Events, News ⋅ by DigiRodeo
Dada Life is easily one of the biggest names in the industry today. Breaking into the EDM world in 2006, the duo consisting of Stefan Engblom and Olle Corneer quickly gained fans over the years as they released songs like “We Do Have A Plan,” “The Great Fashionista Swindle,” “Fun Fun Fun!,” “Your Favorite Flu,” “Happy Hands And Happy Feet,” “Cookies With A Smile,” “Unleash The Fucking Dada,” “Happy Violence,” “Rolling Stones T-Shirt,” and one of their latest hits, “Feed The Dada.” They have been doing shows mostly in Europe and North America for the past few years, building up their fan base everywhere they went.
On Tuesday, October 16, 2012, the energetic duo from Sweden released their newest album, “The Rules Of Dada.” The album was well-received by all, and to celebrate the release, Dada Life held a free show at Avalon in Hollywood that night. I was lucky enough to be able to go, and it was everything I had expected and more. Dada Life came on at midnight, and the crowd went wild! Dada Life fans are by far the wildest bunch I have ever seen at any show, and Tuesday night was no different. Fans of Dada Life have a tendency to get so absorbed in their music and their stage presence that we lose ourselves in the music and “Just Do The Dada.” No one seems to care too much if they get hit or if their foot gets stepped on momentarily, because everyone is just so “in the moment” and encompassed by the high-octane music that Dada Life produces.
They opened their set with the intro to “Kick Out The Epic Motherfucker” as Olle stood in front and greeted the crowd, asking “Are you guys ready to get ugly in Dada Land?” as cheers erupted all around. This led into fans singing along energetically as Dada Life dropped their remix of “Llove.” They dropped many more fan favorites that night, giving fans satisfaction from hearing hit tracks like their remix of “Alcoholic,” their remix of “Big Bad Wolf,” which had fans howling along in sync with the song, and their mashup of “Rage Valley” and “Fight For Your Right,” among others. They even played their version of “Gangnam Style,” with the words “Dada Style” playing in the background in the visuals. Of course, an album release party wouldn’t be an album release party without playing tracks from the album, so Dada Life did just that, dropping “Everything Is Free,” “Rolling Stones T-Shirt,” which the crowd sang along to, as well as “Happy Violence,” “Feed The Dada,” “So Young So High,” and “Boing Clash Boom,” to name just a few.
The whole experience was truly amazing! The visuals were also very fitting, switching back and forth between words and images at appropriate times; the words usually displaying the lyrics to the song currently playing, and the images varying from a wolf head howling, the Dada Life logo, characters holding up guns in a line, the Rolling Stones T-Shirt lips, oscillating heads, and other interesting visuals. Throughout the night, Dada Life tossed various things out into the crowd, such as inflatable bananas and champagne bottles and face masks. During “Rolling Stones T-Shirt,” they called up to the stage anyone who was wearing a banana suit, and everyone proceeded to go bananas as Stefan and Olle sprayed champagne all over the place. They also threw pillows at people and had everyone partake in a huge pillow fight which resulted in the floor being blanketed by white fluffy pillow stuffing. It was as if a layer of snow had covered the dance floor.
Needless to say, I thoroughly enjoyed my night and I was raging along with everyone else whenever I could. In accordance with the Rules Of Dada, I arrived beautiful and left ugly. By the end of the night, my hair was a mess, my shirt was drenched in sweat, and I smelled of champagne. You’d have to have been there to truly understand how amazing it was, but in case you weren’t able to get the free tickets in time, here are some pictures I took with my iPhone; hopefully they give you an idea of what it was like. Give their album a listen below as you scroll through the pictures:
What do you think of Dada Life’s new album, The Rules Of Dada? I personally love it, and my favorite track is “You Will Do What We Will Do.” Were you at the show? How was your experience? I hope you all had as much fun as I did. See you all next time!