First Deadmau5 and Guetta at the Grammys. Now Aoki is playing at the MTV awards. The founder of Los Angeles-based Dim Mak records will close MTV’s reformatted Woodie Awards at South by Southwest March 15.
He said: “I’ve never done an awards ceremony, so I’m actually really honoured to be a part of it. It’s an amazing time where underground music can break out and crack the mainstream code without playing by the conventional rules. I’m really really happy that MTV has opened up its doors to electronic dance music.”
Although there is a scent of Grammy copy catting, MTV reckon they’re far more cutting edge than the glitzy award ceremony. Amy Doyle, MTV’s EVP of Music & Talent Strategy, said: “It was created to be the antithesis of the big, glossy music awards that exist, to recognize more emerging, cutting-edge artists having success in their own right.”
Although most details are being kept zipped, Aoki has spoken about “using a lot of props” and MTV have said that “the audience might get wet, and hopefully they are strong enough to carry